The Genesis
RAISING AWARENESS
The idea of creating a sustainable brand arose after a conversation with a young man who was going on a 15-day study trip to South America
and wanted to travel light. He proudly explained that he had bought 15 cotton t-shirts in a chain of stores, at €3/unit.
His intention was to throw away one garment each day to lose weight and not have to wash his clothes.
This is how fashion has become the second most polluting industry after hydrocarbons
due to an exponential growth in the production of low cost brands.
Overproduction has negative effects: these brands end up destroying their surplus on a large scale to sell new products.
This movement has been so striking that countries, such as France, have passed laws that prohibit the destruction of new products,
forcing fashion companies to donate their stocks to charity.
30% of textile products bought today will end up in the rubbish bin over the next two years.
RAISING AWARENESS
The idea of creating a sustainable brand arose after a conversation with a young man who was going on a 15-day study trip to South America and wanted to travel light. He proudly explained that he had bought 15 cotton t-shirts in a chain of stores, at €3/unit. His intention was to throw away one garment each day to lose weight and not have to wash his clothes.
This is how fashion has become the second most polluting industry after hydrocarbons due to an exponential growth in the production of low cost brands.
Overproduction has negative effects: these brands end up destroying their surplus on a large scale to sell new products. This movement has been so striking that countries, such as France, have passed laws that prohibit the destruction of new products, forcing fashion companies to donate their stocks to charity.
30% of textile products bought today will end up in the rubbish bin over the next two years.
The impact that the textile industry is having on the environment
convinced us that something had to be done to change the course of fashion.
The impact that the textile industry is having on the environment convinced us that something had to be done to change the course of fashion.
Lourdes
Philippe
Linda
Lourdes
Philippe
Linda
Lourdes Philippe Linda
WHO WE ARE
Convinced that consumption has to evolve to local production, more controlled, of higher quality and less quantity,
and after a long career in the world of fashion, a French, a Spanish and an Italian
got together to create our concept of truly circular fashion.
The main objective of our brand is to create high quality products, with noble materials.
A circular, elegant and stylish brand. A brand that continues to take care of its products once they are sold,
to recover and repair them or to recycle them at the end of their life.
WHO WE ARE
Convinced that consumption has to evolve to local production, more controlled, of higher quality and less quantity, and after a long career in the world of fashion, a French, a Spanish and an Italian got together to create our concept of truly circular fashion. The main objective of our brand is to create high quality products, with noble materials.
A circular, elegant and stylish brand. A brand that continues to take care of its products once they are sold, to recover and repair them or to recycle them at the end of their life.
OUR INSPIRATION
Les immortelles are flowers that grow in Corsica and elsewhere in the Mediterranean. They have the peculiarity of maintaining their smell and shape for a long time. Not only are they pretty, but they have a wonderful, long-lasting and very characteristic smell.
The long life of this flower has inspired the mission of our brand, as well as the colors of the O’s of our logo.
HELICHRYSUM
Les Immortelles
OUR INSPIRATION
Les immortelles are flowers that grow in Corsica and elsewhere in the Mediterranean. They have the peculiarity of maintaining their smell and shape for a long time. Not only are they pretty, but they have a wonderful, long-lasting and very characteristic smell.
The long life of this flower has inspired the mission of our brand, as well as the colors of the O’s of our logo.
HELICHRYSUM
Les Immortelles
OUR INSPIRATION
Les immortelles are flowers that grow in Corsica and elsewhere in the Mediterranean. They have the peculiarity of maintaining their smell and shape for a long time. Not only are they pretty, but they have a wonderful, long-lasting and very characteristic smell.
The long life of this flower has inspired the mission of our brand, as well as the colors of the O’s of our logo.
HELICHRYSUM
Les Immortelles
QUALITY PRODUCTS
At Napo & Leon we manufacture with natural fibers that are comfortable and pleasant to the touch. Materials that accompany you throughout your life and age gracefully. Thus, we extend the life of the products and avoid overproduction. It is less expensive to buy a quality jersey that will last more than 10 years than it is to buy 5 jerseys of mediocre quality.
A quality sweater will maintain its good condition over time and if one day you get tired of it you can end up selling it so that someone else can give it a new life. This is the “Shabby Chic” trend, which consists of combining used but quality products with other newer products. The most iconic example of this trend is Prince Charles in a Barbour garment that has been repaired many times.
QUALITY PRODUCTS
At Napo & Leon we manufacture with natural fibers that are comfortable and pleasant to the touch. Materials that accompany you throughout your life and age gracefully. Thus, we extend the life of the products and avoid overproduction. It is less expensive to buy a quality jersey that will last more than 10 years than it is to buy 5 jerseys of mediocre quality.
A quality sweater will maintain its good condition over time and if one day you get tired of it you can end up selling it so that someone else can give it a new life. This is the “Shabby Chic” trend, which consists of combining used but quality products with other newer products. The most iconic example of this trend is Prince Charles in a Barbour garment that has been repaired many times.
Fashion changes. The style lasts.
Our client values the finish and the details of the garment.
Appreciate a job well done, impeccable tailoring, well-chosen and treated wool.
A solid and resistant final product, because we prioritize style over fashion.
Fashion changes.
The style lasts.
Our client values the finish and the details of the garment.
Appreciate a job well done, impeccable tailoring, well-chosen and treated wool.
A solid and resistant final product, because we prioritize style over fashion.
Fashion changes.
The style lasts.
Our client values the finish and the details of the garment. Appreciate a job well done, impeccable tailoring, well-chosen and treated wool. A solid and resistant final product, because we prioritize style over fashion.
NEW POINT of SALE
Visit our shop and Showroom
Carrer de Monterols 7, Barcelona
Hours from Monday to Friday from 5:00 p.m. to 8:30 p.m.
NEW POINT of SALE
Visit our shop and Showroom
Carrer de Monterols 7, Barcelona
Hours from Monday to Friday from 5:00 p.m. to 8:30 p.m.
NEW POINT
of SALE
Visit our shop
and Showroom
Carrer de Monterols 7, Barcelona
Hours from Monday to Friday
from 5:00 p.m. to 8:30 p.m.
