Classic men's fashion, timeless and elegant fashion that lasts.
The classic men’s fashion of the 50s was for men a way of dressing in uniforms with their dark, serious and conservative-looking suits. But the 50s were not only the years of Cary Grant and Gary Cooper, with their classic and timelessly elegant looks, they were also the years of Marlon Brando and James Dean who brought a rebelliousness that was reflected in their way of dressing. Jeans, denim or leather jackets, but also short-sleeved shirts. The passage to the 60s brought an evolution of the above.
The fashion of the 50s and 60s, inspiration for the current classic.
Speaking of more classic style, current trends in menswear are inspired by the fashion of the 60s, to reintroduce garments such as the cardigan or the turtleneck. Usually the cardigan is worn alone or with a blazer in a classic formal look. The modern shape will be slimmer and shorter than it was in the ’60s, but the inspiration remains as current as ever. Same goes for the swan neck. In 1960s fashion it was worn under a blazer but also sometimes under a shirt. We will not recommend this last option, but it is true that our merino wool turtlenecks are designed to be worn with jeans and also under a tweed jacket, for a Gentleman Farmer look, very typical of the fashion of the 60s.
Speaking of more classic style, current trends in menswear are inspired by the fashion of the 60s, to reintroduce garments such as the cardigan or the turtleneck. Usually the cardigan is worn alone or with a blazer in a classic formal look. The modern shape will be slimmer and shorter than it was in the ’60s, but the inspiration remains as current as ever. Same goes for the swan neck. In 1960s fashion it was worn under a blazer but also sometimes under a shirt. We will not recommend this last option, but it is true that our merino wool turtlenecks are designed to be worn with jeans and also under a tweed jacket, for a Gentleman Farmer look, very typical of the fashion of the 60s.
The suits are wider in the 60s than in the 50s. Natural fabrics, wide pants, which will become extremely wide towards the beginning of the 70s. The shapes are evolving, more and more extreme. For this reason, we found the sweet spot in the late 1950s and early 1960s.
The suits are wider in the 60s than in the 50s. Natural fabrics, wide pants, which will become extremely wide towards the beginning of the 70s. The shapes are evolving, more and more extreme. For this reason, we found the sweet spot in the late 1950s and early 1960s.
We prefer the skinny pants suits of the 1950s. You can see them with Cary Grant’s suits in To catch a thief in the mid 1950s. 50 or North by Northwest shot in 1959. Hollywood influenced , through its icons, the fashion of the 60s. It leaves us monuments of inspiration. Breakfast at Tiffany’s is one of them, which set trends and remains an absolute reference of the impeccable style of how 60’s fashion remains current today and forever.
We prefer the skinny pants suits of the 1950s. You can see them with Cary Grant’s suits in To catch a thief in the mid 1950s. 50 or North by Northwest shot in 1959. Hollywood influenced , through its icons, the fashion of the 60s. It leaves us monuments of inspiration. Breakfast at Tiffany’s is one of them, which set trends and remains an absolute reference of the impeccable style of how 60’s fashion remains current today and forever.
Fashion and cinema set today's trends.
You can’t talk about fashion today, about trends in men’s fashion, without talking about the 60s, the cinema and Saint Tropez. Inspiration point for fashion and art. Discovered by Brigitte Bardot when she was looking for a refuge, she was followed by intellectuals such as Françoise Sagan, Jean Paul Sartre and other colleagues such as Alain Delon or Romy Schneider who shot the memorable film La Piscine there. The aesthetics of films such as And God Created Woman by Roger Vadim with Brigitte Bardot as the main character begins a tour of the famous place where the drama will take place. But it also shows a style of dress that is sometimes classic, sometimes daring, which led one to suspect what would happen between the 50s and 60s.
Audrey Hepburn, who shot so much in France at this time, Onassis, Callas and even Grace Kelly are other artists or entrepreneurs who were seen at the famous Senequier bar in the port of Saint Tropez with their elegant and sometimes daring styles. The on-site shooting of Alfred Hitchcock’s memorable film To catch a thief manages to perfectly capture the elegance of the time that was to influence current fashion trends in menswear. Who better than Alain Delon to embody the fashion of the 60s and Cary Grant that of the 50s.
We have chosen, and we have opted for, the fashion of the 60s, which shows a style and elegance that is always very current.
